Market Distribution Channels’ Assessment for BES Agriculture Services
In 2019, BES Agriculture Services, Afghanistan’s largest agriculture products’ company, hired AACS Consulting to assess various options for countrywide market distribution of its new fresh juice products. The objective was to identify reliable distributors in each region who would receive, properly store, and distribute BES products to retail stores and manage payments’ collection and any other process involved in between.
In the second phase, AACS Consulting thoroughly examined the core capabilities of these leading distribution agents to assess their distribution management system and processes, their strategies for inbound flow, compliance to standards, and quality control. Similarly, outbound customer order processes, terms and conditions of expired products, and facilities of outbound customer orders were also reviewed. Concluding this phase was an assessment of the facility staff and layout, services regarding product storage and workflow, space utilization, and inventory control accuracy.
This assessment was well-received by the client and helped inform key operational and strategic decision-making pertaining to the launch of time- and temperature-sensitive fresh juice products by BES.
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