Mass communication studies may range from the use of mass media to inform or establish positive norms among the general population to the use of targeted interpersonal communication to help those at particular risk evaluate their behavior and develop new personal skills.

In conflict zones, mass communication campaigns are continuously implemented in many sectors. Organizations use a diverse range of materials, activities, and approaches as part of mass communications. The most useful tools are created and continuously updated in collaboration with target populations.

Some of the methods used in mass communication campaigns include printed materials, giveaways, mass media, and community awareness.