A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer. Distribution channels can include wholesalers, retailers, distributors, and even the Internet. B2B and B2C companies can sell through a single distribution channel or through multiple channels that may include:

• Wholesaler/Distributor
• Direct/Internet
• Direct/Catalog
• Direct/Sales Team
• Value-Added Reseller (VAR)
• Consultant
• Dealer
• Retail
• Sales Agent

Choosing distribution channels will determine how the products are handled and how quickly they are delivered. Through distribution channel assessments, AACS Consulting assists its clients in understanding the effectiveness of their current selling methods in meeting goals, introducing new distribution channels used in their industry, and identifying barriers or challenges for using new distribution channels. Additionally, clients can find which distribution channel strategies will best help accomplish their marketing objectives.

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