Online Survey Services
An online survey is a self-administered questionnaire distributed through a digital platform. In recent years, there has been a shift from telephone surveys to online surveys. The main advantage of online surveys is the ability to display images, video clips, and audio, and in this way, to examine visual elements, including concepts and advertising content, packaging, and logo identification of brands.
There are several types of online surveys, distributed through different platforms, depending on the kind of research and target population:
- Connect with hard-to-reach customers;
- Control the sequence in asking survey questions;
- Use probing techniques to obtain in-depth answers to open-ended questions;
- Ensure that all items are answered;
- Clarify and substantiate unclear responses; and
- Gather data on more sensitive topics by alleviating some of the discomfort and reluctance respondents might present during a face-to-face interview.
Access to the internet has increased even in fragile and post-conflict countries, which provides a good chance for companies to seek insights through online sources. Based on our client’s specific objectives and requirements, AACS Consulting conducts online surveys to provide valuable data from their target groups in all sectors. We also offer a variety of analysis packages as required by our clients.
