Social Media Monitoring
Social media is any two-way exchange on an online media platform that allows for user-uploaded content, communication, and interaction. Social media monitoring is the act of using tools to listen to what is circulating across the internet, monitoring media not just from traditional publishers, but on dozens of social sites too.
In post-conflict countries, access to the internet is growing, and nowadays, millions of people have access to the internet and have social media accounts. Access to the internet provides an excellent opportunity for businesses to advertise their products, and in the meantime, monitor the audiences’ attitudes toward them. AACS Consulting provides the following social media monitoring techniques to monitor conversations online and identify the issues (positive or negative) discussed by customers:
- Keyword/Topic Monitoring: We will monitor social media by searching your name or your brand’s name, any variations of your brand’s name, potential misspellings of your brand’s name, names of the most active/visible members of your company, mentions of specific campaigns you are running, and your slogan.
- Conversation Tracking: As well as monitoring specific keywords, AACS Consulting monitors conversation about your brand that happens online.
- Campaign Analysis: This technique will track an organization’s campaign by tracking hashtags and campaign names or slogans.
- Competitor Monitoring: Monitoring competitors will lead to opportunities for business, thanks to learning more about their product and service, and more.
- Social Analytics: This will provide useful information, including audience profile, audience size, content analysis, community responsiveness, and reach and engagement.
The principal purpose of these social media monitoring tools is to give you comprehensive insights about your brand. Based on the tools and techniques you request, AACS Consulting provides a report to equip you with insights on your online marketing performance and provides your organization with a bird’s eye view of what is happening.
