AACS Consulting is looking for a creative, analytical and experienced Digital Marketing Specialist to join our digital marketing team! As a Digital Marketing Specialist, you will be responsible for all digital marketing campaigns, including generating leads, conducting market research and actively engaging with the business to optimize the performance of our digital strategies.

You are responsible for helping maintain a brand by working on marketing campaigns. The duties include performing market research, strategizing with other marketing professionals and creating content to aid in the success of digital marketing campaigns.
 

The incumbent is expected to be a "strategic thinker" with meticulous attention to detail, work well under pressure, and meet deadlines.
 

The main role is to design, create, and deliver marketing programs to support expansion and growth of the company services and products. This role requires an in-depth knowledge of digital marketing, web advertising, social media and web development. Familiarity with a wide range of digital marketing tools, practices, concepts, and procedures.

You will need to have excellent interpersonal and communication skills with the ability to multi-task and adapt to a fast-paced environment.

To ensure success, you should be innovative, organized, and self-motivated with a keen interest in driving strategic messages to a variety of the target audiences of AACS Consulting. In a fast-moving marketing landscape, you need to be agile, flexible, strategic, and tactical and have the ability to tactically execute to look at the big picture while taking care of day-to-day operations.

You will be responsible for leading the development and implementation of all digital marketing and communications strategies of the company and will work with a team of graphic designers and digital marketing manager and oversee the implementation of plans aimed at executing targeted and effective online marketing campaigns on various platforms.

• Identifying new opportunities to encourage user engagement.
• Design digital media campaigns aligned with business goals.
• Coordinate the creation of digital content (e.g. website, blogs, press releases and newsletter).
• Liaise with Marketing, and graphic teams to ensure brand consistency.
• Stay up-to-date with digital marketing strategies and updates.
• Design, maintain, and manage WordPress website content including content changes, images, new pages, and fixing bugs.
• Periodically test, and update existing Worpdress website content to improve conversions, usability, and SEO.
• Collaborate with Manager of Marketing to translate objectives into optimized web elements such as landing pages, integrations, and forms.
• Brainstorm and implement experiments and conversion tests

• Regularly update, maintain, and troubleshoot plugin issues in WordPress.
• Check technical aspects of SEO and collaborate on on-page SEO enhancements.
• Provide ongoing reporting and tracking of organic keyword ranking progress.
• Design and develop the information and promotional materials required for the different online campaigns.
• Establish the media and social media strategies and follow-up on the social media activities for different projects.
• Follow-up on the implementation of the digital marketing activities according to action plans.
• Support in updating the content and the design of website.
• Support the social media accounts (including Facebook, LinkedIn, Twitter and Youtube accounts) as per the set strategies.
• Identify new trends in digital marketing and brainstorm new creative growth strategies.
• Work with other departments to produce marketing collateral in accordance with brand messages.
• Monitor, evaluate, and report on niche relevant activities; evaluate the success of various communication strategies and provide and implement recommendations for improvement.
• Managing the digital marketing calendar.
• Creating visual concepts for promotional activities.
• Maintaining the online presence and reputation of the company.
• Creating and updating digital marketing reports.
• Overseeing the digital marketing budget.
• Overseeing the creation and maintenance of social media content.
• Other digital marketing duties as assigned by AACS Consulting CEO and Digital Marketing Manager.

Education:

Minimum of a Bachelor's degree in Computer Science/ Business Administration, Advertising and Marketing, Communications, or a similar field.

Experience:

• Minimum of 5 years of experience as a Digital Marketing Specialist or similar role.
• Experience with digital marketing automation software.
• Experience with Google Ads, Google Analytics and GSC.
• Design, UX/UI skills and an understanding of the user experience.
• Advanced social media knowledge.
• Proficient and practical digital marketer.
• Knowledge of web publishing.
• Proficiency with SEO tools.
• Ability to analyze data and draw insights.
• Email Marketing & Newsletters.
• Superb verbal and written communication skills.
• Strong interpersonal skills.
• Strong problem-solving skills.
• Ability to work well in a team environment.
• Strong time management skills.
• Excellent multitasking skills.
• Strong analytical skills.
• Highly developed attention to detail.
• Ability to work in a fast-paced environment.
• Ability to prioritize tasks and meet deadlines.
• Excellent understanding and familiarity with brand building and brand management.
• Excellent written and verbal communication skills in English language.

Language Requirements:

• Fluency in English is required.

   

Core Competencies:

• High level of spoken and written proficiency in English is a must;
• Ability to manage multiple, simultaneous projects and tasks while meeting deadlines;
• Ability to communicate professionally, effectively, and consistently with team members, clients, and partners;
• Excellent interpersonal and communication skills;
• Strong teamwork ethics, managerial and collaborative skills;